Unlokt Global wasn’t born in a boardroom — it was sparked on the trade show floor.
In 2024, inventor Matt Andersen unveiled one of his latest innovations, the Fan Pivot, at the National Hardware Show. The tool — a simple yet powerful spray gun attachment that lets users rotate their spray pattern instantly — immediately stood out for its practicality and user-focused design.
Among the many professionals walking the show floor was Chris Berry, better known as The Idaho Painter — a widely respected content creator and true tradesman with a massive online following. Chris discovered the Fan Pivot during his annual coverage of the event and began featuring it in his content across his social media platforms.
What happened next was a wave of momentum for the product.
As Chris’s audience saw the Fan Pivot in action, word spread fast. Distributors and influencers from Europe, South America, and across the United States began reaching out — asking how they could carry or promote the product. The Fan Pivot quickly gained international traction and is now selling in brick and mortar stores multiple EU countries, South America, and throughout the U.S.
At the same time, Matt had already been collaborating with Amy Jo Brogan, a respected licensing strategist and board member of the United Inventors Association (UIA). Together, they had been refining how to bring innovations to market — structuring smart, scalable licensing deals for inventors and brands alike.
While the success of the Fan Pivot revealed a new path — one where authentic influencer excitement could drive real-world product adoption — it would not have been possible to mold this into a repeatable, scalable business model without the combined expertise of a seasoned licensing expert and an experienced product innovator. Amy Jo's extensive experience of licensing strategy and deal structure, paired with Matt’s hands-on approach to invention and tool innovation, formed the foundation of a new kind of enterprise.
Their partnership is not incidental — it’s indispensable.
And from that foundation emerged a key insight that set their model apart:
At Unlokt Global, influencers don’t just promote products — they own a piece of them.
This core principle became the cornerstone of the Unlokt model. By giving influencers equity in the very products they help launch, Unlokt aligns incentives from day one. It creates deeper trust, sustained enthusiasm, and authentic promotion that lasts far beyond a single campaign. It also transforms creators into co-founders — not just marketers — unlocking a new era of product influence. While most influencer deals today are quick-turn, transactional promotions with little lasting value, Unlokt empowers creators to rise above the noise by becoming true stakeholders in the products they champion. They’re not just part of the pitch — they’re part of the legacy.
This convergence of real-world traction, creator-driven momentum, and shared ownership through smart licensing became the formula for something bigger.
That formula became Unlokt Global.
Today, Unlokt exists to unite inventors, influencers, and brands — creating powerful, shared-value partnerships that unlock scale, authenticity, and long-term success. The platform was born from firsthand experience, fueled by real innovation, and built for a new generation of entrepreneurs and creators.
Meet the Team
Amy Jo Brogan
Co-Founder & Head of Licensing Strategy, Unlokt Global
Amy Jo Brogan is a licensing strategist, product development expert, and trusted advocate for creators navigating the path from concept to market. With over a decade of hands-on experience and two successful product licenses of her own — spanning kitchenware, travel, and beauty — she has helped hundreds of innovators bring their ideas to life through smart, scalable deals.
Her journey began in the entertainment industry, where she booked a national Barbie commercial for Mattel at just 15 years old — earning her SAG card and launching her early career in front of the camera. But what captivated her even more than the spotlight was everything behind the scenes: the contracts, royalties, negotiations, and strategy. It was this early exposure to high-value creative deals that ignited her lifelong passion for navigating and structuring lucrative, complex agreements — a passion that would later define her career in product licensing.
With unmatched clarity and integrity, Amy Jo has become a go-to expert for those looking to succeed without sacrificing ownership or trust. She brings both empathy and edge to the deal table — championing original ideas while protecting creators from common pitfalls.
A board member of the United Inventors Association (UIA), Amy Jo contributes her insight to the broader innovation community while staying laser-focused on what she loves most: building trust, making deals, and helping great products succeed.
At Unlokt Global, she architects licensing strategies that align product developers, influencers, and brands through a model of shared ownership — forging partnerships that are fair and powerful.
For Amy Jo, this isn’t just business. It’s a mission to reinvent how innovation moves through the world — one smart deal at a time.
Matt Anderson
Co-Founder & Chief Innovation Officer, Unlokt Global
Matt Andersen is a veteran inventor and tool innovator with over 20 years of experience transforming bold ideas into real-world products. With scores of patents across tools, toys, and tactical gear, Matt’s inventions have reached global markets through licensing deals with major brands and retailers.
Known for his hands-on ingenuity and practical design sense, Matt has built a career creating scalable solutions that solve real problems. He is the founder of multiple innovation-driven ventures, including Scale Up Tools and Scale Up The Fun, and has earned a reputation for making the impossible practical.
Matt’s breakthrough spray gun attachment, the Fan Pivot, debuted at the 2024 National Hardware Show, where it caught the attention of influential creator The Idaho Painter. The organic buzz and international traction that followed helped reveal a new, repeatable model for bringing products to market — one that combines invention with authentic influencer enthusiasm.
At Unlokt Global, Matt leads product innovation and development, working alongside influencers and inventors to ensure every product is designed not just to impress — but to endure. His mission is to unlock the full potential of great ideas by connecting them with people who believe in them just as much as he does.
John Doe
Co-Founder & Marketing Guru, Unlokt Global
John Doe is a seasoned entrepreneur and marketing wizard with a track record of launching successful ventures in diverse industries. With his innovative strategies and keen insight into market trends, John has helped numerous businesses achieve remarkable growth and sustainability.
His passion for empowering creators and influencers to reach their full potential led him to co-found Unlokt Global, a pioneering platform that revolutionizes the way influencers monetize their audience by co-owning and licensing original products.
Through strategic partnerships and a visionary approach, John is dedicated to creating a sustainable ecosystem that benefits both influencers and product developers, ensuring long-term success and profitability for all involved parties.
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